DISCOVER PROJECT
Lovet Pet Health Care
Built for Pet Parent Trust
Rebrand, website, design system, and an award-winning app
2023-2026
The Ask: Lovet Pet Health Care was rebranding 30+ AZ Pet Vet clinics into a unified national brand under The Aspen Group. The hard part wasn't launching something new. It was making sure existing clients felt seen and supported through the transition, while also bringing in new pet parents discovering Lovet for the first time.
SERVICES
UX Research, Competitive Analysis, Wireframing, Interaction Design, Design Systems
The Solution
UX Research Competitive Analysis Wireframing & Interaction Design Design Systems Product Design (Web + App) Feature Strategy
A two-phase partnership that delivered the rebrand site, design system, and an award-winning app.
A rebrand that retained existing customers across 30+ clinics A scalable design system for a growing national brand An app that won the 2026 Bronze VETTY Award 100+ app features shipped across two phases
Research Before the Pixel
Before any design work, I ran SME interviews, competitive analysis, and user research to understand the existing AZ Pet Vet customer base and the opportunity for a national Lovet brand. The biggest design challenge was making sure current clients understood this was the same team they already trusted, just under a new identity.
Phase One — The Brand Goes Digital
Working alongside a Creative Director, I owned UX from research through final handoff. The site needed to serve loyal existing clients and new pet parents discovering Lovet for the first time. The rebrand extended beyond digital into clinic interiors and a campaign featuring real photos of staff. The site had to match that warmth.
Every design decision on this project came back to one question — does this make pet parents feel supported? From the website to the app, the goal was always to make a stressful experience feel approachable, warm, and clear.
Phase Two — Growing the App
Phase two brought me back to maintain and grow the Lovet app, the primary communication layer between pet parents and vet teams. I designed and shipped appointment cancellation and rescheduling, document uploads, new pet onboarding with care and allergy info, improved lab results navigation, telerelage, and the new Lovet Essentials program. I also led research into refreshing the overall app layout to keep the experience feeling current.
Every design decision on this project came back to one question — does this make pet parents feel supported? From the website to the app, the goal was always to make a stressful experience (pet health) feel approachable and clear.
Product Images
Lovet was one of those rare projects where everything clicked. The client came prepared, the team was collaborative, and the work genuinely mattered, because at the end of the day we were designing for pet parents who just want the best for their animals. Being trusted to come back for phase two was one of the highlights of my career. When a client invites you back, that's the real measure of success.
Client's Message
"Working with Shea over the past year has been such a pleasure. The work we did together was incredibly successful and she brought such care and creativity to every part of it. I'm sad we can't keep working together right now, but I would absolutely work with her again in the future without hesitation."
– Lovet Pet Health Care
The Lovet app won a Bronze VETTY Award in 2026, recognized as one of the best digital products in veterinary care. The website successfully launched a new national brand across 30+ clinic locations while retaining the trust of existing AZ Pet Vet customers.
Being brought back for phase two was the real win. When a client trusts you enough to keep building with you, that's the measure of a successful partnership.
