DISCOVER PROJECT
Logitech G
Unlocking Play for Gamers
Reimagining G Hub as the ultimate destination for play
2026
The Ask: Logitech G Hub had 10 million users but lived as a utility tool. Most owned just one mouse (1.3 devices per user on average). Logitech saw the opportunity to evolve G Hub from setup software into a community destination, and needed a vision for what that could look like.
SERVICES
UX Strategy, Interaction Design, Wireframing, Prototyping, Experience Design
The Solution
UX Strategy Interaction Design Prototyping Experience Concepting Loyalty & Community Design
G Club designed in three days. A members-only experience layered inside G Hub for 10 million existing users.
A working prototype delivered in three days G Club designed as a persistent tab inside G Hub "Last Played" feature the client had never seen before 10 million existing users instantly eligible
Diagnosing a Fragmented Experience
Working File Designs
G Hub felt functional but fragmented. 70% of G customers owned just one mouse, with an average of 1.3 devices per user. There was massive untapped potential to deepen the relationship between Logitech G and its most loyal gamers. The brief was to reimagine G Hub and design G Club as a persistent members-only tab, turning a peripheral setup tool into a community, loyalty, and rewards platform.
Three Days, One Prototype
The timeline was tight and the budget was lean. I moved fast. Within three days I had a working high-fidelity prototype ready to present to the client. I reimagined the G Hub interface to feel more intuitive, then designed G Club as a completely new experience layered inside it.
One of my favorite concepts from this project was "Last Played" — inspired by Apple's "Last Found," this feature would show gamers where their device was last used, helping them remember which setup was connected to which game. When I presented this to the client they said "this is so smart, I've never seen or thought of this function before." That moment captured exactly what great UX should do — solve a problem people didn't even know they had. The four core G Club benefits I designed around were Limited Edition Products, User-Facing Data Analytics (think Spotify Wrapped for gamers), Early Access to new hardware and software, and Sweepstakes for dream setup giveaways.
The best product design doesn't just solve a problem, it creates a feeling. For G Club, that feeling was being an insider. Every design decision was built around making gamers feel exclusive, recognized, and rewarded for their loyalty.
"Last Played" and Three Other Core Concepts
One of my favorite concepts from this project was "Last Played," inspired by Apple's "Last Found." It shows gamers which device was last used and where, helping them remember which setup was paired with which game. When I presented it, the client said "this is so smart, I've never seen or thought of this before." That moment captured what great UX should do. Solve a problem people didn't even know they had. The four core G Club benefits I designed around were Limited Edition Products, User-Facing Data Analytics (Spotify Wrapped for gamers), Early Access to new hardware, and Sweepstakes for dream setup giveaways.
The project was put on hold due to development constraints and budget — but the design vision is fully realized and ready to build when Logitech G is ready to move forward. With 10 million users already in the ecosystem, the opportunity is enormous.
Product Images
What I'm most proud of on this project is the speed and quality of thinking I brought to it. In three days I had a working high-fidelity prototype that made the client say they'd never seen ideas like these before. That's what I love about design. When you deeply understand your users, the right solutions feel inevitable. G Club may be on hold, but it's only a matter of time before something like this exists for gamers everywhere.
Client's Message
"When Shea presented the 'Last Played' concept, showing gamers where their device was last used, we were blown away. This is so smart, and I've never seen or thought of this function before. It's exactly the kind of thinking we needed."
Logitech G, Client Feedback
Delivered a fully designed, high-fidelity prototype for G Hub and G Club within 3 days on a tight budget and timeline. Concepts were presented to Logitech G leadership and received enthusiastically, with the "Last Played" feature called out as a genuinely novel idea by the client.
The project was put on hold due to development constraints — not because the work wasn't strong. The design is fully realized and ready to build.
